HARLEY DAVIDSON ~ A GREAT BRAND STORY Take Your Cues From The Best Brands In The World... Harley Davidson is a great example of a brand with a story. Davidson has become an iconic brand whose story articulates the values of the company in a way that is resonates with their customers. The bond between Davidson and it's customers runs deep with emotion, mythology, pride and aspiration. Deneen Allen breaks down the Harley Davidson Brand this way: For example, Harley-Davidson’s S